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Johannes's avatar

This reminds me of music videos killing the radio. Or Spotify. Yet still, radio has an important place in people's life both for entertainment and information.

Are books also a haptic experience, for those still going through literal pages? Does the physical become more important with excessive digital content?

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Max Malterer's avatar

I’ve also wondered about that, and believe that the physical book might go the way of the record. We will see fewer books bought, but when someone buys one, they’ll have a special in people’s life (and shelves ;)). We will see more craft going into the actual design and creation of a book. And being available in a book store will be a way to stand out in the crowded digital space.

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